I invited author Sally Jenkins to share some of her tips on public speaking. Here’s her advice for anyone planning that nerve-wracking first author event:
All writers, whether traditionally, self or unpublished, need to learn the skill of self-marketing. If the world doesn’t know you exist, it isn’t going to read your work. Social media is a great publicity tool but is impersonal and the posts are soon forgotten. Nothing beats getting away from the computer and talking to readers. Personal contact lives in the mind far longer than a tweet or a gif.
Author events are a great way of generating this personal contact and libraries are a good venue for authors new to addressing an audience. Most libraries are keen to increase their footfall and become community hubs rather than just book depositories, therefore they welcome author events.
Preparation is key to a successful author event and below are some points to help you in the construction of an attention-holding author talk:
Plan to speak for around 40 to 45 minutes, to be followed by questions from the audience. The whole event should last about an hour.
Divide the talk into ten minute chunks. Each chunk should focus on a different topic, such as the inspiration behind your book, the research needed along the way or your typical writing day. This regular change of subject will re-ignite the attention of the audience and give you, the speaker, a burst of energy.
Have a memorable opening. My current author talk is about writing a psychological thriller. I start by teaching the audience ‘how to make money out of murder’ and produce a selection of murder weapons as visual aids. Having grabbed their attention, I switch to writing-related topics.
Don’t read the talk from a script. Make bullet point notes and talk freely around each bullet point. This will enable you to make eye contact with the audience and build a good rapport.
Accept that a little bit of stage-fright is good. Adrenaline sharpens your performance. But don’t let it overwhelm you – focus on sharing your enthusiasm for books and writing with the audience.
Include a maximum of three readings from the book and make them short, two to three minutes is sufficient. Unless you are a trained actor, it’s difficult to hold audience attention when reading aloud. If you need glasses for small print, reproduce the extract on A4 paper in a large font. This will enable you to read without glasses and maintain better eye contact with the audience.
A few months before the event, join a Speakers’ or Toastmasters’ Club to practise speaking in front of an audience. Both organisations will provide constructive feedback on how you’re doing and enable you to gain experience.
Take some books to sell! Also useful are a cash float for giving change and some business cards in case anyone wants to book you to speak at their WI or other organisation.
Well done on holding your first author event! It’s OK to feel exhausted! Now, take some time to analyse how it went and then start planning the next one. Good luck and enjoy!
Sally Jenkins is an author and speaker. In 2018 she represented the Midlands in the National Speech Competition held by the Association of Speakers Clubs. Her book, Public Speaking for Absolute Beginners, is designed to hold the hand of the novice speaker. It contains information on constructing a talk, managing speaking engagements and creating speeches for special occasions.
I’ve got a new author photograph. You can see it on my About page. I had photos taken by a professional photographer.
Is that vanity? What, indeed, is vanity? ‘Inflated or excessive pride in one’s appearance’ – or indeed qualities, abilities or achievements – is the dictionary definition.
I think that as a writer it is no bad thing to have a pride in all those things. Nay, as a human having pride in oneself is not in itself a bad thing. I don’t think we should decry it . False modesty is, to my way of thinking, a way of actually calling attention to yourself.
So the key words are ‘excessive’ and ‘inflated’. I don’t think there anything excessive about having photographs taken by a professional, for professional purposes. And, let’s face it, as part of becoming a published writer – an author – is promotion, and for all that we are promoting our words, images help hugely with that.
A professional photographer’s job in taking portraits is to bring out the best of a person. I wanted an author pic which makes me look professional, but also approachable and friendly. I’m very happy with this one. All credit to Artist Photographer Toril Brancher.
Coming next: A guest post on public speaking tips for writers
Thanks to all who took part in my second little competition. I enjoyed reading all the entries – the winner, for her original take on the prompt and a well-crafted story, is Cathy Lennon.
Here’s Cathy’s winning story:
He watched her scratching. The blood, rising like a seam on her nape. She’d had most of her hair cut off, a pixie cut that really didn’t suit her but she’d gone past caring. She just wanted the itch to stop. ‘Can you see it?’ she’d cry, thrusting a scabby forearm underneath his nose. At first he’d put on his glasses and examine the skin closely, searching for the tiny creatures, like kinetic fibres, she swore were there. All he could ever see were the weals drawn by her fingernails. He’d gone online and sent for cutting- edge, scientifically-proven new creams from transatlantic pharmacies, potions from China, even phials of supercharged water from sites of pilgrimage. Nothing worked. He’d soothed her and assured her he believed her even when the doctors had not. She’d caught the meaningful glance the consultant had shared with him at their last appointment and now she was pitiful in her desperation.
Last night, for the hundredth night in a row, she had sobbed and scratched herself to sleep beside him. In the morning, before she woke up, he went to the spare room and rummaged for an old box he’d remembered. He cut lengths of thread from the cotton reel in her long-discarded sewing basket and took tweezers from the bathroom cabinet. She looked at him bleary-eyed as he stood by the bed. He opened the lid. ‘I got some of them,’ he said. She blinked and smiled up at him. ‘Tonight, while you’re sleeping, I’ll get some more.’ She took one look at the threads and flung her scabby arms around his neck. He pressed her shaking body to him with unspeakable relief. ‘I knew you believed me,’ she said.
Cathy writes mostly flash fiction and short stories. She loves a visual prompt! Her work has regularly featured in print and online. Last year, after a three year hiatus, she began writing and submitting again and her stories were longlisted, shortlisted and/or published by Arachne Press, Bath Short Story, Flash 500, Funny Pearls, National Flash Fiction Day, Reflex Fiction, Retreat West, Show You Mine,TSS 400, Virtual Zine and Visual Verse. She’ll be the first writer up on Flashback Fiction in 2020 and will be keeping on keeping on this year.
Look out for another competition from me in April. I will also be publishing some guest posts over the next few months, so do get in touch if you’re interested, especially if you have your own website and would like to swap posts.
New year, new writing, and a new competition from me.
You are invited to write up to 300 words (not including title) inspired by the photograph below. Send your entry in the body of an e-mail (no attachments please) by midnight (UK time) next Wednesday, 15th January, to email@example.com. No bios, but include your Twitter handle/link to your Facebook page. Subject line of your e-mail should be: Friday story submission + story title.
I will post the story I like best here as next week’s Friday story, with a big shout out to you and your writing.
Tip: Discard your first idea. Discard your second idea. Go with your third idea.